Posted in Counseling

EXPERIMENTS IN MODERN ELECTRONICS - download pdf or read online

By Leach-Brewer

ISBN-10: 0757531741

ISBN-13: 9780757531743

Sleek Electronics

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Sample text

Employer branding is an integral part of an attraction strategy and there are a range of ways companies can place their brand in environments in which it might be recognised by prospective employees. These include advertising and publicity, sponsorship activities, word-of-mouth endorsements including from past and current employees, creative and engaging recruitment advertising and using websites and social networking sites such asYouTube, LinkedIn, Facebook and Twitter, videos and podcasts, and online chat, in order to stay in touch with past employees who might rejoin the organisation as well as to reach potential new employees (Carmichael 2009; Collins and Stevens 2002; Cooper 2008; Minton-Eversole 2009; Russell 2009).

It suggests that commitment to work depends as much on the way work is experienced as it does on the individual work. Though this chapter focuses on the schooling context, there are many links with other workplaces since many of the challenges faced by participants relate to interpersonal difficulties with colleagues or structural/institutional barriers in organisations. The author concludes that the time is indeed ripe to examine the role that spirituality might play in the way people view and experience work.

Career anchors develop as a person gains life and professional work experience (Schein 1996) and serve as a stabilising force—an ‘anchor’ once an individual’s self-image has been established and which then influences an individual’s career decisions. Whilst Schein (1996) notes that for most individuals the needs underlying different anchors are likely to be met by several careers, the model is useful in allowing potential recruits some awareness of their values, interests, employment aspirations and areas of competence.

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